Using product development information to spur the adoption of continuous improvement products

Nga N. Ho-Dac, Minu Kumar, Rebecca J. Slotegraaf

Year of publication:	2020
Authors:	Ho-Dac, Nga N. ; Kumar, Minu ; Slotegraaf, Rebecca J.
Published in:	Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 48.2020, 6, p. 1156-1173
Subject:	Continuous improvement products \| Product development \| Product adoption \| Produktivität \| Productivity \| Produktentwicklung \| New product development \| Vorschlagswesen \| Employee suggestion system \| Innovationsdiffusion \| Innovation diffusion \| Innovation \| Industrie \| Manufacturing industries \| Qualitätsmanagement \| Quality management \| Innovationsmanagement \| Innovation management

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