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Using a Product-Service Evaluation Frame: An Experiment on the Economic Equivalence of Product versus Service Alternatives for Message Retrieval Systems
Fortin, David R., (1998)
College Choice in a Brand Elimination Framework: The Administrator's Perspective
Rosen, Deborah E., (1998)
Means-End Theory: Getting the Service Customers's Attention
Rosen, Deborah E., (2000)