Using projective techniques to tap into consumers' feelings, perceptions and attitudes ... getting an honest opinion
Susan Doherty and Roy Nelson
| Year of publication: |
2010
|
|---|---|
| Authors: | Doherty, Susan ; Nelson, Roy |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 34.2010, 4, p. 400-404
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Lebensmitteleinzelhandel | Food retailing | Großbritannien | United Kingdom |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003997155