Using qualitative methodologies to understand behaviour change
Liz Logie-MacIver; Maria Piacentini; Douglas Eadie
| Year of publication: |
2012
|
|---|---|
| Authors: | Logie-MacIver, Liz ; Piacentini, Maria ; Eadie, Douglas |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 15.2012, 1, p. 70-86
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Wechselverhalten | Switching behaviour | Verbrauchereinstellung | Consumer attitudes | Social Marketing | Social marketing | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009503723