Using quasi-experimental data to develop empirical generalizations for persuasive advertising
J. Scott Armstrong; Sandeep Patnaik
| Year of publication: |
2009
|
|---|---|
| Authors: | Armstrong, J. Scott ; Patnaik, Sandeep |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 49.2009, 2, p. 170-175
|
| Subject: | Werbung | Advertising | Experimentelle Ökonomik | Experimental economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003860548