Using Reach - Frequency for Web Media Planning
| Year of publication: |
1998
|
|---|---|
| Authors: | Leckenby, John D. ; Hong, Jongpil |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 38.1998, 1, p. 7-20
|