Using Real Options to Help Build the Business Case for CRM Investment
| Year of publication: |
2005
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|---|---|
| Authors: | Maklan, Stan ; Knox, Simon ; Ryals, Lynette |
| Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 1609841. - Vol. 38.2005, 4, p. 393-410
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