Using revealed- and stated-preference customer choice models for making pricing decisions in services: An illustration from the hospitality industry
Year of publication: |
2012
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Authors: | MacDonald, Leo ; Anderson, Chris K ; Verma, Rohit |
Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 21141915. - Vol. 11.2012, 2 (13.3.), p. 160-175
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