Using Shortened Scales in Sales Research: Risks, Benefits, and Strategies
| Year of publication: |
2013
|
|---|---|
| Authors: | Franke, George ; Rapp, Adam ; Andzulis, James |
| Published in: |
The journal of personal selling & sales management. - Hartland, Wis : Pi Sigma Epsilon, ISSN 0885-3134, ZDB-ID 9011523. - Vol. 33.2013, 3 (1.7.), p. 319-328
|