Using single-neuron recording in marketing : opportunities, challenges, and an application to fear enhancement in communications
Moran Cerf, Eric Greenleaf, Tom Meyvis, and Vicki G. Morwitz
| Year of publication: |
2015
|
|---|---|
| Authors: | Cerf, Moran ; Greenleaf, Eric A. ; Meyvis, Tom ; Morwitz, Vicki G. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 52.2015, 4, p. 530-545
|
| Subject: | neuroscience | emotions | consumer communication | fear appeals | climate change | Emotion | Klimawandel | Climate change | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience | Kommunikation | Communication | Werbewirkung | Advertising effects | Angst | Anxiety |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011337503