Using social marketing to enhance hotel reuse programs
| Year of publication: |
2010
|
|---|---|
| Authors: | Geng, Fei ; Zheng, Liqiang ; Yu, Li ; Li, Ganzuo ; Tung, Chenho |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 63.2010, 2, p. 166-173
|