Using social media analytics to understand the impact of government intervention on consumer behaviour during a pandemic
Sara Quach, Alec Zuo, Park Thaichon, Robin Roberts, Wenzhu Tang
| Year of publication: |
2025
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|---|---|
| Authors: | Quach, Sara ; Zuo, Alec ; Thaichon, Park ; Roberts, R. E. ; Tang, Wenzhu |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 33.2025, 2, p. 164-177
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| Subject: | contagious disease cues | nonpharmaceutical interventions | lockdowns | sentiment | social media analytics | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Coronavirus | Epidemie | Epidemic | Lockdown | Lock-down |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14413582241267329 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015415387