Using social network classifiers for predicting e-commerce adoption
Thomas Verbraken, Frank Goethals, Wouter Verbeke, and Bart Baesens
| Year of publication: |
2012
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|---|---|
| Authors: | Verbraken, Thomas ; Goethals, Frank ; Verbeke, Wouter ; Baesens, Bart |
| Published in: |
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers. - Heidelberg [u.a.] : Springer, ISBN 3-642-29872-9. - 2012, p. 9-21
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| Subject: | Online-Handel | Online retailing | Social Web | Social web | Innovationsakzeptanz | Innovation adoption | Verbrauchereinstellung | Consumer attitudes | Webanalyse | Web analytics | Konsumentenverhalten | Consumer behaviour |