Using social networks sites in the purchasing decision process
Francisco Javier Miranda; Sergio Rubio; Antonio Chamorro; Sandra M. C. Loureiro
| Year of publication: |
2014
|
|---|---|
| Authors: | Miranda, Francisco J. ; Rubio, Sergio ; Chamorro, Antonio ; Loureiro, Sandra M. C. |
| Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 10.2014, 3, p. 18-35
|
| Subject: | Facebook | Networks Externalities | Perceived Usefulness | Purchasing Decision Process | Social Influence | Technology Acceptance Model | Social Web | Social web | Kaufentscheidung | Purchase decision | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010433337