Using spotlight effect to curb counterfeit consumption : an experimental investigation
Lingjing Zhan; Piyush Sharma; Ricky Y. K. Chan
| Year of publication: |
2015
|
|---|---|
| Authors: | Zhan, Lingjing ; Sharma, Piyush ; Chan, Ricky Y. K. |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 33.2015, 4, p. 556-574
|
| Subject: | Counterfeit consumption | Egocentric bias | Outcome severity | Pessimism bias | Probability estimate | Spotlight effect | Konsumentenverhalten | Consumer behaviour | Produktpiraterie | Product counterfeiting | Experiment | Systematischer Fehler | Bias |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011381687