Using store level scanner data to improve category management decisions: Developing positioning maps
| Year of publication: |
2009
|
|---|---|
| Authors: | González-Benito, Óscar ; Martínez-Ruiz, María Pilar ; Mollá-Descals, Alejandro |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 2430034. - Vol. 198.2009, 2, p. 666
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