Using supermarket loyalty card data to analyse the impact of promotions
Melanie Felgate and Andrew Fearne; Salvatore DiFalco; Marian Garcia Martinez
| Year of publication: |
2012
|
|---|---|
| Authors: | Felgate, Melanie ; Fearne, Andrew P. ; DiFalco, Salvatore ; Garcia Martinez, Marian |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 54.2012, 2, p. 221-240
|
| Subject: | Lebensmitteleinzelhandel | Food retailing | Beziehungsmarketing | Relationship marketing | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009535003