Using Survey Data to Predict Adoption and Switching for Services
| Year of publication: |
1995
|
|---|---|
| Authors: | Weerahandi, Samaradasa ; Moitra, Soumyo |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 32.1995, 1, p. 85-96
|