Using text analysis in parallel mediation analysis
Judy (Zijing) Zhang, H. Alice Li, Greg M. Allenby
| Year of publication: |
2024
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|---|---|
| Authors: | Zhang, Judy ; Li, H. Alice ; Allenby, Greg M. |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 43.2024, 5, p. 953-970
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| Subject: | heterogeneous effects | lexical priors | machine learning | semi-supervised LDA | topic modeling |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2023.0045 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015197019