Using the 10 performance improvement standards to guide strategy development and implementation : a marketing performance improvement case
Frank Q. Fu, Lidan Li, Hong Yi, Xiangjiang Wang, Yuan Zheng, Xiumei Zhang
| Year of publication: |
2020
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|---|---|
| Authors: | Fu, Frank Q. ; Li, Lidan ; Yi, Hong ; Wang, Xiangjiang ; Zheng, Yuan ; Zhang, Xiumei |
| Published in: |
Cases on performance improvement innovation. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-79983-673-5. - 2020, p. 46-64
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| Subject: | Performance Improvement | Sozialistisches Unternehmen | Socialist enterprise | Telekommunikationssektor | Telecommunications industry | Performance-Management | Performance management | China |