Using the AHP to determine the correlation of product issues to profit
| Year of publication: |
2001
|
|---|---|
| Authors: | Muller, Mark H. ; Fairlie-Clarke, A.C. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 35.2001, 7-8, p. 843-857
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