Using the balanced scorecard for strategic communication and performance management
Cidália Oliveira, Adelaide Martins, Mark Anthony Camilleri and Shital Jayantilal
| Year of publication: |
2021
|
|---|---|
| Authors: | Oliveira, Cidália ; Martins, Adelaide ; Camilleri, Mark Anthony ; Jayantilal, Shital |
| Published in: |
Strategic corporate communication in the digital age. - Bingley, UK : Emerald Publishing, ISBN 978-1-80071-265-2. - 2021, p. 73-88
|
| Subject: | Balances Scorecard | stakeholder management | organizational strategy | performance management | organizational performance | corporate communication | Balanced Scorecard | Balanced scorecard | Performance-Management | Performance management | Unternehmenserfolg | Firm performance | Stakeholder | Strategisches Management | Strategic management | Performance-Messung | Performance measurement | Öffentlichkeitsarbeit | Public relations | Interne Kommunikation | Internal communication | Personalmanagement | Human Resource Management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/978-1-80071-264-520211005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012491204