Using the body-sphere approach to predict the effectiveness of similar and attractive models shown in advertisements
Sandra Bombe
| Year of publication: |
2014
|
|---|---|
| Authors: | Bombe, Sandra |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 36.2014, 3, p. 203-214
|
| Subject: | Advertising | Model effectiveness | Model/recipient similarity | Model attractiveness | Werbewirkung | Advertising effects | Werbung | Theorie | Theory | Prognoseverfahren | Forecasting model | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010394608