Using the classic grounded theory approach to understand consumer purchase decision in relation to the first customized products
Year of publication: |
2010
|
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Authors: | Tang, Zhongjun ; Chen, Xiaohong ; Xiao, Juan |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 19.2010, 3, p. 181-197
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Subject: | Mass Customization | Mass customization | Personal Computer | Personal computer | Kaufentscheidung | Purchase decision | Grounded Theory | Grounded theory | China |
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