Using the DuPont decomposing process to create a marketing model
Ted Mitchell, Shawn Mitchell, Cyndi Cai
| Year of publication: |
2013
|
|---|---|
| Authors: | Mitchell, Ted ; Mitchell, Shawn ; Cai, Cyndi |
| Published in: |
Journal of business & economics research. - Littleton, Colo., ISSN 1542-4448, ZDB-ID 2442104-2. - Vol. 11.2013, 11, p. 485-495
|
| Subject: | Dupont | Return on Marketing Investment | MROI | ROMI | Return on Sales | ROS | Marketing Model | Kapitaleinkommen | Capital income | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010230268