Using the I-MARKOR scale to identify market-oriented individuals in the financial services sector
| Year of publication: |
2009
|
|---|---|
| Authors: | Schlosser, Francine K. ; Mcnaughton, Rod B. |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 23.2009, 4, p. 236-248
|