Using the Internet for competitive advantage

Examines the possible use of the Internet as a business tool to gain competitive advantage. After a brief introduction to the Internet it defines Internet driven competitive advantage. Discusses the most commonly used Internet tools with relation to practical examples of their possible use as tools to gain a competitive advantage. Concludes that with the correct approach there is potential for successful use of the Internet by business.

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Year of publication:	1997
Authors:	Jemmeson, Peter
Published in:	Industrial Management & Data Systems. - MCB UP Ltd, ISSN 1758-5783, ZDB-ID 2002327-3. - Vol. 97.1997, 4, p. 139-142
Publisher:	MCB UP Ltd
Subject:	Business development \| Competitive advantage \| Internet \| Tool management

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Type of publication:	Article
Type of publication (narrower categories):	viewpoint
Language:	English
Other identifiers:	10.1108/02635579710173202 [DOI]
Source:	Other ZBW resources

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