Using the law to protect the brand on social media sites : a three "M"s framework for marketing managers
Ross D. Petty
| Year of publication: |
2012
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|---|---|
| Authors: | Petty, Ross D. |
| Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8269, ZDB-ID 2535152-7. - Vol. 35.2012, 9, p. 758-769
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| Subject: | Social Web | Social web | Marketing | Marketingmanagement | Marketing management | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009660486