Using the Voeks Method to Improve Student Learning in Principles of Marketing Classes
| Year of publication: |
2003
|
|---|---|
| Authors: | Hansen, David E. |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 25.2003, 2, p. 108-117
|