Using the Weapons You Have: The Role of Resources and Competitor Orientation as Enablers and Inhibitors of Competitive Reaction to New Products
| Year of publication: |
2010
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|---|---|
| Authors: | Delre, SebastianoA. ; Jager, Wander ; Bijmolt, TammoH.A. ; Janssen, MarcoA. |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 27.2010, 2, p. 161-179
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