Using theory of interactive media effects (TIME) to analyze digital advertising
S. Shyam Sundar, Jinyoung Kim, and Andrew Gambino
| Year of publication: |
2017
|
|---|---|
| Authors: | Sundar, S. Shyam ; Kim, Jinyoung ; Gambino, Andrew |
| Published in: |
Digital advertising : theory and research. - New York : Routledge, Taylor & Francis Group, ISBN 1-138-65445-0. - 2017, p. 86-109
|
| Subject: | Mobile Marketing | Mobile marketing | Interaktive Medien | Interactive media | Virtuelle Realität | Virtual reality | Werbewirkung | Advertising effects | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011646105