Using tracking technology to improve marketing : insights from a historic town in Tasmania, Australia
Bob Mckercher, Anne Hardy and Jagannath Aryal
| Year of publication: |
2019
|
|---|---|
| Authors: | McKercher, Bob ; Hardy, Anne ; Aryal, Jagannath |
| Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 36.2019, 7, p. 823-834
|
| Subject: | app | Australia | GIS | GPS | heritage destination | smartphones | technology | Tourism marketing | Australien | Tourismusmarketing | Mobiltelefon | Mobile phone | Technischer Fortschritt | Technological change | Mobile Anwendung | Mobile application | Kulturgüter | Cultural heritage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2019.1580243 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179478