Using triangulation and multiple case studies to advance relationship marketing theory
Constantino Stavros and Kate Westberg
| Year of publication: |
2009
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|---|---|
| Authors: | Stavros, Constantino ; Westberg, Kate |
| Published in: |
Qualitative market research : an international journal. - Bradford : Emerald, ISSN 1352-2752, ZDB-ID 14631465. - Vol. 12.2009, 3, p. 307-320
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009853835