Using triangulation to assess and identify successful services brands
Year of publication: |
2005
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Authors: | de Chernatony, Leslie ; Drury, Susan ; Segal-Horn, Susan |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 7226238. - Vol. 25.2005, 1, p. 5-22
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Saved in:
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