Using values and shopping styles to identify fashion apparel segments
Francisco J. Sarabia-Sanchez; Maria D. De Juan Vigaray; Monali Hota
| Year of publication: |
2012
|
|---|---|
| Authors: | Sarabia-Sanchez, Francisco J. ; De Juan Vigaray, Maria D. ; Hota, Monali |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 40.2012, 3, p. 180-199
|
| Subject: | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Lebensstil | Lifestyle | Nationalkultur | National culture | Textilhandel | Textile distribution | Mode | Fashion | Spanien | Spain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009519719