Using Variety-Seeking-Based Segmentation to Study Promotional Response
| Year of publication: |
1999
|
|---|---|
| Authors: | Trivedi, Minakshi |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 27.1999, 1, p. 37-49
|