Using Web 2.0 for health promotion and social marketing efforts : lessons learned from Web 2.0 experts
Jennifer Allyson Dooley and Sandra C. Jones; Don Iverson
| Year of publication: |
2014
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|---|---|
| Authors: | Dooley, Jennifer Allyson ; Jones, Sandra C. ; Iverson, Don |
| Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 31.2014, 2, p. 178-196
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| Subject: | Web 2.0 | social media | social marketing | practice | qualitative research | expert interviews | Social Web | Social web | Social Marketing | Social marketing | Web 2.0-Technologien | Web 2.0 technologies | Befragung | Interview | Online-Marketing | Internet marketing | Gesundheitsvorsorge | Preventive care | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010398944