Using Web Traffic Analysis for Customer Acquisition and Retention Programs in Marketing
| Year of publication: |
2004
|
|---|---|
| Authors: | Wilson, R. |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 20507926. - Vol. 26.2004, 2, p. 1-22
|