Utilitarian and hedonic customer benefits of e-insurance : a look at the role of gender differences
Year of publication: |
2019
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Authors: | Ettis, Saïd Aboubaker ; Haddad, Mohamed Mabrouk |
Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 15.2019, 1, p. 109-126
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Subject: | Attitude | Behavioral Intention | E-insurance | Hedonic Benefits | Utilitarian Benefits | Utilitarismus | Utilitarianism | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Hedonischer Preisindex | Hedonic price index |
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