Utility Covariances and Context Effects in Conjoint MNP Models - In conjoint choice choose your context carefully
| Year of publication: |
1998
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| Authors: | Haaijer, Rinus ; Wedel, Michel ; Vriens, Marco ; Wansbeek, Tom |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 17.1998, 3, p. 236-252
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