Utility, cultural symbolism and emotion: A comprehensive model of brand purchase value
| Year of publication: |
2005
|
|---|---|
| Authors: | Tsai, Shu-pei |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 22.2005, 3, p. 277-292
|