Utility-oriented design of service bundles in the hotel industry, based on the conjoint measurement method
Hans H. Bauer, Frank Huber, and Richard Adam
| Year of publication: |
1999
|
|---|---|
| Authors: | Bauer, Hans H. ; Huber, Frank ; Adam, Richard |
| Published in: |
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables. - Berlin : Springer, ISBN 3-540-65247-7. - 1999, p. 269-295
|
| Subject: | Leistungsbündel | Bundling strategy | Dienstleistungsmarketing | Services marketing | Hotellerie | Hotel industry | Nutzen | Utility | Marktsegmentierung | Market segmentation | Schätzung | Estimation | Deutschland | Germany |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | In: Optimal bundling |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001425142