Utilization of Big Data in Tourism Industries

Because of the speedy expansion, many organizations are shifting their attention to researching and using big data. Big data is considered as assets of the organization and some organizations consider Big data as raw material because it needs to refine in order to consume. Additionally, big data brings a great chance to the tourism industry, providing an understanding of customer preferences and empowering them to improve the overall travel experience. Consequently, these prosperities are closely linked to greater risks and organizations encounter the challenge of finding the finest approach to manage big data analysis, extensive exploration, ongoing information and precise strategic planning can be the key to this strategic goal.For this reason, how will the big data transform and create a window to the modern tourism industry for a quick change? This article is dedicated to examining the role of the big data phenomenon in the modern tourism industry. The study is also supported by extensive reference and study case studies. Hence, the breakdown of the utilization of the Big data practices approach of the tourism industries with the ultimate goal is to create a more effective and efficient experience