Utilizing country image and well-known products for less-known products : perspectives from a country with less-competitive country image
Hongjoo Woo, Byoungho Jin, and Bharath Ramkumar
| Year of publication: |
2017
|
|---|---|
| Authors: | Woo, Hongjoo ; Jin, Byoungho ; Ramkumar, Bharath |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 29.2017, 5, p. 933-946
|
| Subject: | South Korea | Country image | Apparel | Product category | Halo effect | Cell phones | Südkorea | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Mobiltelefon | Mobile phone | Internationales Marketing | International marketing | Produktivität | Productivity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-06-2016-0091 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011796566