Utilizing the hierarchy structural fuzzy analytical network process model to evaluate critical elements of marketing strategic alliance development in mobile telecommunication industry
Jia-Wei Tang, Tsuen-Ho Hsu
| Year of publication: |
April 2018
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|---|---|
| Authors: | Tang, Jia-Wei ; Hsu, Tsuen-Ho |
| Published in: |
Group decision and negotiation. - Dordrecht : Springer, ISSN 0926-2644, ZDB-ID 1155213-X. - Vol. 27.2018, 2, p. 251-284
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| Subject: | Marketing strategic alliance | Fuzzy linguistic preference relations | Analytical network process | Interpretation of structural model | Matrice d’ Impacts Croisés Multiplication Appliquée à un Classement | Mobile telecommunication | Strategische Allianz | Strategic alliance | Fuzzy-Set-Theorie | Fuzzy sets | Mobilkommunikation | Mobile communications | AHP-Verfahren | AHP approach | Telekommunikationssektor | Telecommunications industry | Unternehmensnetzwerk | Business network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10726-018-9554-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011817416