UX redefined : winning and keeping customers with enhanced usability and user experience
Johannes Robier
| Alternative title: | Das einfache und emotionale Kauferlebnis <dt.> |
|---|---|
| Year of publication: |
2015
|
| Authors: | Robier, Johannes |
| Publisher: |
Cham [u.a.] : Springer |
| Subject: | Kundenbindung | Customer retention | Kundengewinnung | Customer acquisition | Kundenzufriedenheit | Customer satisfaction | Verkaufstechnik | Kommunikationsstrategie | Emotionales Verhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VIII, 119 S. Ill., graph. Darst. 235 mm x 155 mm, 0 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-319-21061-2 ; 978-3-319-21062-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011347596