Valenced attributions and risk in new-product decisions: How why indicates what's next
| Year of publication: |
2003
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|---|---|
| Authors: | Forlani, David ; Walker, Orville C. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 20.2003, 5, p. 395-432
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