VALENCES OF THE DIAGNOSIS AND IDENTIFICATION METHODS OF THE CULTURAL PHENOMENON IN ROMANIAN TOURISM AGENCIES

The crisis set off by the big financial companies showed the entire world that, in order to function in an optimal manner, capitalism needs a new frame, which takes different forms, and they talk about durable development, about human rights and equitable commerce. All these instruments are aimed to be practices implanted into organizations in order to make them more ethical. More and more authors are beginning to consider organizational ethics not as an action involving the establishment of a professional ethics code or of artifacts, but as a profound internal culture. Ethics and organizational culture represent, on the other hand, instruments that can raise the employees’ motivation in accomplishing their own objectives. The ethics of the company must be highly compatible to its employees’ moral profile. This study aims to identify methods and instruments used in conceiving and managing organizational culture, and mostly the diagnosis ones. The presentation’s purpose is to identify its main characteristics and pointing out the potential they have in order to be used in a well-defined context. Starting from this objective, our paper suggests the devising of an instrument which can portray at its best the context of Romanian mountain tourism.