Validating a consumer-based service brand equity (CBSBE) model in the airline industry
Moniruzzaman Sarker, Amrul Asraf Mohd-Any, Yusniza Kamarulzaman
| Year of publication: |
2021
|
|---|---|
| Authors: | Sarker, Moniruzzaman ; Mohd-Any, Amrul Asraf ; Yusniza Kamarulzaman |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 59.2021, p. 1-14
|
| Subject: | Service branding | Service brand equity | Service experience | Airline service | PLS-SEM | Structural model robustness | Fluggesellschaft | Airline | Dienstleistungsqualität | Service quality | Markenimage | Brand image | Markenführung | Brand management | Dienstleistungsmarketing | Services marketing | Dienstleistungssektor | Service industry | Konsumentenverhalten | Consumer behaviour | Dienstleistung | Services | Luftverkehr | Air transport |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102354 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012433421