Validating a structural model of destination image, satisfaction, and loyalty across gender and age : multigroup analysis with PLS-SEM
Guy Assaker, Rob Hallak, A. George Assaf, and Tony Assad
| Year of publication: |
2015
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|---|---|
| Authors: | Assaker, Guy ; Hallak, Rob ; Assaf, A. Georges ; Assad, Tony |
| Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - Putnam Valley, NY : Cognizant, LLC., ISSN 1083-5423, ZDB-ID 2019463-8. - Vol. 20.2015, 6, p. 577-591
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| Subject: | Age | Destination image (DI) | Destination loyalty | Gender | Moderating effect | Structural equation modeling (SEM) | Geschlecht | Destinationsmanagement | Destination management | Urlaubsverhalten | Holiday behaviour | Kundenzufriedenheit | Customer satisfaction | Strukturgleichungsmodell | Structural equation model | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Altersgruppe | Age group | Tourismusmarketing | Tourism marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3727/108354215X14464845877797 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011420908